by Eric Booker | Jun 8, 2026 | Technology
Look through the websites of ten technology companies in any given category. Read their homepages. Read their About pages. Read their product descriptions. Then ask yourself: could you swap the names and tell the difference? In most categories, you cannot. The...
by Eric Booker | May 28, 2026 | Technology
Your product works. Your team knows it works. Your existing customers know it works. And yet your website sits there converting visitors at a rate that makes no sense given how good the product actually is. This is one of the most common and most expensive problems in...
by Eric Booker | Mar 12, 2026 | Technology
Many years ago, computer scientist John McCarthy introduced the term “Artificial Intelligence.” Today, we aren’t just in a race to create a better A.I.—we are in a race to preserve the human aspect while leveraging an autonomous engine that never...
