by Eric Booker | Jun 4, 2026 | Sports & Management, Uncategorized
Every spring, NFL teams spend millions of dollars, hundreds of man-hours, and years of organizational philosophy on a single question: who should we pick? The popular version of the answer is about talent. The realistic version is about fit. And understanding the...
by Eric Booker | Jun 1, 2026 | Behind the Scenes, Casino Marketing
Walk through any regional casino as a player and you’ll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel...
by Eric Booker | May 29, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Who’s Protected, Who’s Not, and Who’s Footing the Bill When fans watch Scottie Scheffler drain a putt for $4.3 million or Jannik Sinner serve his way to a $5 million US Open check, it looks like the sporting world is a financial paradise. But pull back the curtain...
by Eric Booker | May 28, 2026 | Technology
Your product works. Your team knows it works. Your existing customers know it works. And yet your website sits there converting visitors at a rate that makes no sense given how good the product actually is. This is one of the most common and most expensive problems in...
by Eric Booker | May 25, 2026 | Sports & Management
There is a difference between a team and a brand. Almost every professional sports franchise is a team. Very few are brands — in the true sense of the word. The ones that are can sell merchandise during a losing season, fill stadiums in a rebuilding year, and command...
