by Eric Booker | Aug 24, 2026 | Business & Finance, Small Business
Most small business owners do not have a marketing department. They have a laptop, a to-do list, and whatever budget is left over after payroll and rent. That does not mean marketing has to be guesswork. It means every dollar has to work harder, and the data shows...
by Eric Booker | Aug 17, 2026 | Email Markting, Small Business
Small business owners chase the newest platform every year, but the channel that keeps outperforming all of them is one of the oldest tools online. Email marketing remains the highest-return, most controllable channel a small business can own, and 2026 data confirms...
by Eric Booker | Aug 11, 2026 | Business & Finance, Copywriting Tips, Small Business
The survival statistics for small businesses are sobering. 22.1% close in year one. 48.6% by year five. 65.3% by year ten. Cash flow failure is the contributing factor in approximately 82% of those closures, according to U.S. Bank research. But cash flow is a...
by Eric Booker | Aug 3, 2026 | Copywriting Tips, Sponsorships, Sports & Management
Every major sports facility in America has a corporate partnership sales team. Most of them have decks — polished presentations covering attendance figures, media impressions, demographic breakdowns, and a menu of sponsorship packages with prices attached. What most...
by Eric Booker | Jul 27, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Ask a casual sports fan how their favorite team makes money, and you’ll get two answers: ticket sales and TV deals. Both are correct. Neither comes close to telling the complete story. The modern professional sports franchise is a multi-revenue business with a...
