How I Write — The EB’s Place Approach to Copy That Connects and Converts

by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips

Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...

The Small Business Email Welcome Sequence: What to Say in Your First 5 Emails (With Examples)

by Eric Booker | May 14, 2026 | Copywriting Tips, Email Markting

Someone just gave you their email address. They found you, liked what they saw, and trusted you enough to hand over one of the most personal things in their digital life. That moment — right there — is the highest point of interest they will ever have in your...

Why Your Hospitality Website Copy Is Losing You Group Bookings

by Eric Booker | May 7, 2026 | Copywriting Tips, Hospitality & Tourism

Your hotel website gets traffic. It just doesn’t get bookings. You’ve got the venue. You’ve got the capacity. You might even have competitive pricing and a sales team ready to close. But somewhere between the group planner landing on your site and...

What a High-Converting Sales Page Actually Looks Like (Breakdown with a Real Example)

by Eric Booker | May 4, 2026 | Copywriting Tips

You have a great offer. You know it works. Your clients get results, your service is solid, and you’re genuinely better than the competition. And your sales page converts at 1.2%. The offer isn’t the problem. The page is. A high-converting sales page...