by Eric Booker | Aug 11, 2026 | Business & Finance, Copywriting Tips, Small Business
The survival statistics for small businesses are sobering. 22.1% close in year one. 48.6% by year five. 65.3% by year ten. Cash flow failure is the contributing factor in approximately 82% of those closures, according to U.S. Bank research. But cash flow is a...
by Eric Booker | Aug 3, 2026 | Copywriting Tips, Sponsorships, Sports & Management
Every major sports facility in America has a corporate partnership sales team. Most of them have decks — polished presentations covering attendance figures, media impressions, demographic breakdowns, and a menu of sponsorship packages with prices attached. What most...
by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips
Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...
by Eric Booker | May 14, 2026 | Copywriting Tips, Email Markting
Someone just gave you their email address. They found you, liked what they saw, and trusted you enough to hand over one of the most personal things in their digital life. That moment — right there — is the highest point of interest they will ever have in your...
by Eric Booker | May 7, 2026 | Copywriting Tips, Hospitality & Tourism
Your hotel website gets traffic. It just doesn’t get bookings. You’ve got the venue. You’ve got the capacity. You might even have competitive pricing and a sales team ready to close. But somewhere between the group planner landing on your site and...
by Eric Booker | May 4, 2026 | Copywriting Tips
You have a great offer. You know it works. Your clients get results, your service is solid, and you’re genuinely better than the competition. And your sales page converts at 1.2%. The offer isn’t the problem. The page is. A high-converting sales page...
