by Eric Booker | Jul 27, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Ask a casual sports fan how their favorite team makes money, and you’ll get two answers: ticket sales and TV deals. Both are correct. Neither comes close to telling the complete story. The modern professional sports franchise is a multi-revenue business with a...
by Eric Booker | Jul 22, 2026 | Behind the Scenes, Business & Finance, Sports & Management
On a Tuesday afternoon in February, no team is playing at U.S. Bank Stadium in Minneapolis. No game is scheduled. No visiting team is in town. But the building is generating economic activity. The staff maintaining it are employed. The surrounding hotels and...
by Eric Booker | Jun 1, 2026 | Behind the Scenes, Casino Marketing
Walk through any regional casino as a player and you’ll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel...
by Eric Booker | May 29, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Who’s Protected, Who’s Not, and Who’s Footing the Bill When fans watch Scottie Scheffler drain a putt for $4.3 million or Jannik Sinner serve his way to a $5 million US Open check, it looks like the sporting world is a financial paradise. But pull back the curtain...
by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips
Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...
