by Eric Booker | Jun 1, 2026 | Behind the Scenes, Casino Marketing
Walk through any regional casino as a player and you’ll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel...
by Eric Booker | May 29, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Who’s Protected, Who’s Not, and Who’s Footing the Bill When fans watch Scottie Scheffler drain a putt for $4.3 million or Jannik Sinner serve his way to a $5 million US Open check, it looks like the sporting world is a financial paradise. But pull back the curtain...
by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips
Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...
