by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips
Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...
by Eric Booker | May 18, 2026 | Sports & Management
Two athletes. Same sport. Same position. Roughly the same statistics. One has a six-figure NIL deal, a brand partnership with a national apparel company, and a social media presence that drives real revenue. The other has a profile page on the team’s roster...
by Eric Booker | May 14, 2026 | Copywriting Tips, Email Markting
Someone just gave you their email address. They found you, liked what they saw, and trusted you enough to hand over one of the most personal things in their digital life. That moment — right there — is the highest point of interest they will ever have in your...
by Eric Booker | May 11, 2026 | Casino Marketing, Hospitality & Tourism
The casino industry has mastered the science of loyalty — tiered systems, point multipliers, comp dollars, free play offers. The data infrastructure behind a modern player rewards program is genuinely impressive. But here’s the gap that’s quietly bleeding...
by Eric Booker | May 7, 2026 | Copywriting Tips, Hospitality & Tourism
Your hotel website gets traffic. It just doesn’t get bookings. You’ve got the venue. You’ve got the capacity. You might even have competitive pricing and a sales team ready to close. But somewhere between the group planner landing on your site and...
