by Eric Booker | Jun 17, 2026 | Business & Finance
If you’ve heard that 90% of small businesses fail in the first year, you’ve heard a myth. One that has been repeated so many times, by so many people, that it has taken on the weight of truth — despite having no credible data behind it. The actual numbers...
by Eric Booker | Jun 11, 2026 | Casino Marketing
Ask a casino executive what drives the highest ROI in their marketing operation and most will say the same thing: player development. The host-to-player relationship — built over months and years of genuine personal attention, consistent follow-up, and the kind of...
by Eric Booker | Jun 8, 2026 | Technology
Look through the websites of ten technology companies in any given category. Read their homepages. Read their About pages. Read their product descriptions. Then ask yourself: could you swap the names and tell the difference? In most categories, you cannot. The...
by Eric Booker | Jun 4, 2026 | Sports & Management, Uncategorized
Every spring, NFL teams spend millions of dollars, hundreds of man-hours, and years of organizational philosophy on a single question: who should we pick? The popular version of the answer is about talent. The realistic version is about fit. And understanding the...
by Eric Booker | Jun 1, 2026 | Behind the Scenes, Casino Marketing
Walk through any regional casino as a player and you’ll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel...
