by Eric Booker | Jun 22, 2026 | Business & Finance, Small Business
The survival data for small businesses points to cash flow as the number one killer. But cash flow problems don’t start in your bank account. They start upstream — in the moment a potential customer lands on your website, reads your social media, or hears about...
by Eric Booker | Jun 17, 2026 | Business & Finance
If you’ve heard that 90% of small businesses fail in the first year, you’ve heard a myth. One that has been repeated so many times, by so many people, that it has taken on the weight of truth — despite having no credible data behind it. The actual numbers...
by Eric Booker | Jun 11, 2026 | Casino Marketing
Ask a casino executive what drives the highest ROI in their marketing operation and most will say the same thing: player development. The host-to-player relationship — built over months and years of genuine personal attention, consistent follow-up, and the kind of...
by Eric Booker | Jun 8, 2026 | Technology
Look through the websites of ten technology companies in any given category. Read their homepages. Read their About pages. Read their product descriptions. Then ask yourself: could you swap the names and tell the difference? In most categories, you cannot. The...
by Eric Booker | Jun 4, 2026 | Sports & Management, Uncategorized
Every spring, NFL teams spend millions of dollars, hundreds of man-hours, and years of organizational philosophy on a single question: who should we pick? The popular version of the answer is about talent. The realistic version is about fit. And understanding the...
