by Eric Booker | May 29, 2026 | Behind the Scenes, Business & Finance, Sports & Management
Who’s Protected, Who’s Not, and Who’s Footing the Bill When fans watch Scottie Scheffler drain a putt for $4.3 million or Jannik Sinner serve his way to a $5 million US Open check, it looks like the sporting world is a financial paradise. But pull back the curtain...
by Eric Booker | May 28, 2026 | Technology
Your product works. Your team knows it works. Your existing customers know it works. And yet your website sits there converting visitors at a rate that makes no sense given how good the product actually is. This is one of the most common and most expensive problems in...
by Eric Booker | May 25, 2026 | Sports & Management
There is a difference between a team and a brand. Almost every professional sports franchise is a team. Very few are brands — in the true sense of the word. The ones that are can sell merchandise during a losing season, fill stadiums in a rebuilding year, and command...
by Eric Booker | May 21, 2026 | Behind the Scenes, Copywriting Tips
Eric Booker · Founder, EB’s Place Most people think good copy is about finding the right words. It isn’t. It’s about asking the right questions first — and the words are what you write after you have the answers. I’ve been studying persuasion,...
by Eric Booker | May 18, 2026 | Sports & Management
Two athletes. Same sport. Same position. Roughly the same statistics. One has a six-figure NIL deal, a brand partnership with a national apparel company, and a social media presence that drives real revenue. The other has a profile page on the team’s roster...
