by Eric Booker | Jul 20, 2026 | Casino Marketing, Hospitality & Tourism
Every hotel measures occupancy. Every resort tracks ADR. The metrics that define the financial health of a property are well established — RevPAR, GOPPAR, NOI — and the hospitality industry has built sophisticated systems for monitoring them. What is measured with far...
by Eric Booker | Jul 2, 2026 | Business & Finance, Casino Marketing, Hospitality & Tourism
For decades, the casino resort model was built on a simple premise: get guests to the gaming floor and keep them there. The hotel room, the restaurant, the entertainment — these were largely understood as amenities designed to extend the time a guest spent on...
by Eric Booker | Jun 11, 2026 | Casino Marketing
Ask a casino executive what drives the highest ROI in their marketing operation and most will say the same thing: player development. The host-to-player relationship — built over months and years of genuine personal attention, consistent follow-up, and the kind of...
by Eric Booker | Jun 1, 2026 | Behind the Scenes, Casino Marketing
Walk through any regional casino as a player and you’ll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel...
by Eric Booker | May 11, 2026 | Casino Marketing, Hospitality & Tourism
The casino industry has mastered the science of loyalty — tiered systems, point multipliers, comp dollars, free play offers. The data infrastructure behind a modern player rewards program is genuinely impressive. But here’s the gap that’s quietly bleeding...
by Eric Booker | Feb 19, 2026 | Casino Marketing, Hospitality & Tourism
The casino industry is undergoing profound transformations, driven by relentless technological advancements, evolving regulatory landscapes, and shifts in consumer behavior. From iconic brick-and-mortar establishments to expansive online and mobile gaming platforms,...
