My Blog
How Casino Resorts Generate Revenue Beyond the Gaming Floor — And Why Non-Gaming Is the Future
For decades, the casino resort model was built on a simple premise: get guests to the gaming floor...
Home-Based Businesses Have a Secret Advantage — Here’s What the Data Shows
Ask most people what they picture when they hear "home-based business," and they'll describe...
Home-Based Businesses Have a Secret Advantage — Here’s What the Data Shows
Ask most people what they picture when they hear "home-based business," and they'll describe something small, informal, and inherently fragile. A side hustle between job applications. A hobby that occasionally generates income. Something to be taken less seriously...
How Every Department in a Casino Talks to Players — And Why Most of Them Are Saying the Wrong Thing
Walk through any regional casino as a player and you'll experience at least five different brands before you leave. The loyalty email that brought you in sounds like a relationship. The food and beverage promotion at the restaurant sounds like a chain. The hotel offer...
The Hidden Inequality Across Pro Sports
Who’s Protected, Who’s Not, and Who’s Footing the Bill When fans watch Scottie Scheffler drain a putt for $4.3 million or Jannik Sinner serve his way to a $5 million US Open check, it looks like the sporting world is a financial paradise. But pull back the curtain...
Why Your SaaS Website Is Losing Customers Before They Ever See a Demo
Your product works. Your team knows it works. Your existing customers know it works. And yet your website sits there converting visitors at a rate that makes no sense given how good the product actually is. This is one of the most common and most expensive problems in...
Professional Sports Team Branding: What Separates a Franchise People Follow from One They Just Watch
There is a difference between a team and a brand. Almost every professional sports franchise is a team. Very few are brands — in the true sense of the word. The ones that are can sell merchandise during a losing season, fill stadiums in a rebuilding year, and command...
How I Write — The EB’s Place Approach to Copy That Connects and Converts
Eric Booker · Founder, EB's Place Most people think good copy is about finding the right words. It isn't. It's about asking the right questions first — and the words are what you write after you have the answers. I've been studying persuasion, buyer psychology, and...
Sports Management and Athlete Branding: Why Personal Brand Copy Matters More Than Ever in 2026
Two athletes. Same sport. Same position. Roughly the same statistics. One has a six-figure NIL deal, a brand partnership with a national apparel company, and a social media presence that drives real revenue. The other has a profile page on the team's roster website...