by Eric Booker | Jul 20, 2026 | Casino Marketing, Hospitality & Tourism
Every hotel measures occupancy. Every resort tracks ADR. The metrics that define the financial health of a property are well established — RevPAR, GOPPAR, NOI — and the hospitality industry has built sophisticated systems for monitoring them. What is measured with far...
by Eric Booker | Jul 13, 2026 | Business & Finance, Hospitality & Tourism
In November 2025, MGM Resorts completed a $300 million renovation of MGM Grand Las Vegas — refreshing nearly 4,000 rooms across one of the most iconic properties on the Strip. The financial result was immediate and significant: a 20% increase in adjusted EBITDA for Q4...
by Eric Booker | Jul 2, 2026 | Business & Finance, Casino Marketing, Hospitality & Tourism
For decades, the casino resort model was built on a simple premise: get guests to the gaming floor and keep them there. The hotel room, the restaurant, the entertainment — these were largely understood as amenities designed to extend the time a guest spent on...
by Eric Booker | May 11, 2026 | Casino Marketing, Hospitality & Tourism
The casino industry has mastered the science of loyalty — tiered systems, point multipliers, comp dollars, free play offers. The data infrastructure behind a modern player rewards program is genuinely impressive. But here’s the gap that’s quietly bleeding...
by Eric Booker | May 7, 2026 | Copywriting Tips, Hospitality & Tourism
Your hotel website gets traffic. It just doesn’t get bookings. You’ve got the venue. You’ve got the capacity. You might even have competitive pricing and a sales team ready to close. But somewhere between the group planner landing on your site and...
by Eric Booker | Mar 18, 2026 | Hospitality & Tourism
Hotel accommodations form the bedrock of the expansive hospitality and tourism industry, profoundly influencing the experiences of travelers worldwide. From budget-savvy backpackers to discerning luxury seekers, hotels cater to a vast spectrum of guests, providing an...
