My Blog
Professional Sports Team Branding: What Separates a Franchise People Follow from One They Just Watch
There is a difference between a team and a brand. Almost every professional sports franchise is a...
How I Write — The EB’s Place Approach to Copy That Connects and Converts
Eric Booker · Founder, EB's Place Most people think good copy is about finding the right words. It...
Professional Sports Team Branding: What Separates a Franchise People Follow from One They Just Watch
There is a difference between a team and a brand. Almost every professional sports franchise is a team. Very few are brands — in the true sense of the word. The ones that are can sell merchandise during a losing season, fill stadiums in a rebuilding year, and command...
How can management help develop casino host?
In the casino industry, a Host is only as good as the backup they get from their management team. Think of Management not as "bosses" but as the General Managers of your book of business. They provide the fuel, the tools, and the "juice" you need to keep your whales...
Hospitality & Tourism: Diversity and Employment in Casinos
The U.S. commercial casino and gaming industry is one of the most diverse sectors in the American economy and a clear outlier compared with both hospitality and the broader workforce. This diversity is a competitive asset—but it is also shaped by occupational...
Hospitality & Tourism: Casino Entertainment
In the casino business, entertainment is rarely about “putting on a show.”It’s about driving traffic, extending time on property, and increasing the total value of each guest visit. Live music, ticketed shows, and seasonal events are tools in a broader revenue...
Hospitality & Tourism: Cruise Lines
In this Hospitality & Tourism segment, we examine the Cruise Line industry. Cruise lines represent a massive pillar of global travel, offering a unique value proposition by combining transportation, accommodation, dining, and entertainment into a single, seamless...
Hospitality & Tourism: Food and Beverage
The food and beverage (F&B) sector remains a colossal and indispensable force within the global economy. Whether we eat to live or live to eat, the worldwide foodservice market continues its robust growth, estimated to be worth approximately $3.5 trillion in 2024,...