My Blog
The Casino Host’s Most Underused Tool: The Words They Use to Reach Players
Ask a casino executive what drives the highest ROI in their marketing operation and most will say...
The Copy Problem Every Technology Brand Has — And the Fix That Doesn’t Require a Rebrand
Look through the websites of ten technology companies in any given category. Read their homepages....
The Real Small Business Failure Rate in 2025 — And What the Numbers Actually Mean for You
If you've heard that 90% of small businesses fail in the first year, you've heard a myth. One that has been repeated so many times, by so many people, that it has taken on the weight of truth — despite having no credible data behind it. The actual numbers tell a more...
The Truth About Pro Athletes and Money: How Millions Can Disappear Faster Than People Think
How do athletes keep the sharks away? Big contracts can create the illusion of lifelong wealth. In reality, short careers, taxes, fees, bad advice, and lifestyle pressure can make that money disappear much faster than most people think. When most people hear that a...
Hospitality & Tourism: The Dynamic Evolution of the Casino Industry: Navigating Innovation and Growth
The casino industry is undergoing profound transformations, driven by relentless technological advancements, evolving regulatory landscapes, and shifts in consumer behavior. From iconic brick-and-mortar establishments to expansive online and mobile gaming platforms,...
How can management help develop casino host?
In the casino industry, a Host is only as good as the backup they get from their management team. Think of Management not as "bosses" but as the General Managers of your book of business. They provide the fuel, the tools, and the "juice" you need to keep your whales...
Hospitality & Tourism: Diversity and Employment in Casinos
The U.S. commercial casino and gaming industry is one of the most diverse sectors in the American economy and a clear outlier compared with both hospitality and the broader workforce. This diversity is a competitive asset—but it is also shaped by occupational...
Hospitality & Tourism: Casino Entertainment
In the casino business, entertainment is rarely about “putting on a show.”It’s about driving traffic, extending time on property, and increasing the total value of each guest visit. Live music, ticketed shows, and seasonal events are tools in a broader revenue...
Hospitality & Tourism: Cruise Lines
In this Hospitality & Tourism segment, we examine the Cruise Line industry. Cruise lines represent a massive pillar of global travel, offering a unique value proposition by combining transportation, accommodation, dining, and entertainment into a single, seamless...